MARKETING STRATEGY

• Sign placed in your yard with the listing information number to call for facts on the listing
• Prepare CMA to establish fair market value
• Property is placed in Heartland Multiple Listing Service
• Tour by Reece & Nichols agents and tour in MLS
• A picture flyer with special features is distributed before tour and lunch or treats provided on tour day to increase attendance
• A special mailing to top agents selling in price range
• Lockbox placed on property, if needed
• Property is placed on the Internet:
  Denton Web Page at www.kansascityhouses.com
  The Reece & Nichols Web Page at www.ReeceandNichols.com
  Realtor.com at www.Realtor.com
  Heartland MLS at www.HeartlandMLS.com
• Agents with prospects from MLS matches are notified of the new listing
• Property is promoted to Reece & Nichols agents through computerized info system
• Full color photos and brochures are placed in property for buyers
• Several hundred cards are mailed to area homeowners soliciting assistance
• An info box is attached to the sign for 24 hour information to buyers driving by
• Property promoted in the newspaper: KC Star, Sun, Homes Magazine, etc.
• Home book placed in home containing utilities, schools, and other info
• Arrange showings for agents and contact you to advise of the showing
• Home is placed on the Reece & Nichols Home Show
• Open houses are held
• Thank you’s and follow-up calls to those who attended the open house
• After showings, follow-up with a feedback fax or personal call to inform seller or buyers thoughts about the home
• Prepare and deliver showing reports to communicate feedback including information about the current market
• Present and discuss all offers on the property
• Negotiate the transaction with the other agent
• Finalize the sales contract
• Confirm that all contingencies on sales contract are completed
• Negotiate and coordinate closing
• Arrange for relocation agent or help in finding the perfect home in KC
• 24 hour access to both Fran & Suzanne Denton
• Two qualified real estate professionals within Reece & Nichols to represent you in the sale of your home